Paul McCabe: “Find out what puts fire in your belly”
He usually saves company dinosaurs from extinction.
This week Paul McCabe shared his business transformation insights at Hyper Island in Karlskrona.
- Things need to change in order to stay the same, says Paul McCabe.
Four years ago, Paul McCabe was the CEO of a successful advertising agency. He was well paid and comfortable - and he absolutely hated it.
- I questioned a lot of the energy and time that we were spending on campaigns that I didn’t really believe in. I became robotic and wanted a new role where I could make more of a difference.
Today Paul McCabe makes a difference by working as a business consultant for Fortune 500 companies, helping them change to become more digital and sustainable.
- I work to change companies. There is a lovely expression that things need to change in order to stay the same. Companies who are not making the necessary changes don’t have a future, he says.
The current obesity situation in the States is in urgent need of change, according to McCabe.
- The impact that the food manufacturers and soft drinks companies are having on society, and the fact that they are not being held accountable for it, is atrocious. It should and can be tackled.
What is your most important piece of advice for Hyper Island Creatives that want to go out into the world and create change?
- I think it is quite important to firstly find your passion. It is not just the person who lives in your head that you should listen to. What’s in your gut? What puts fire in your belly? Get to know this and find out how to make a living out of it, says Paul McCabe.
Paul McCabe about…
“I try not to beat myself up over my failures, but try to learn from them. I got that perspective from Hyper. I have, for example, really improved delivering Master classes for Hyper. My first one was an absolute and utter disaster. I have no idea why Hyper ever brought me back I was so bad, but they did.”
…having a network:
“It is very, very important to align yourself with other people who are doing the same type of thing. When you build a network with people who are up to similar types of things, it takes away the loneliness and it makes it easier to feel that you can do it.”